doc marten sale Allrecipes integrates AmazonFresh for ingredient fulfillment
Allrecipes users who select AmazonFresh as their grocery retailer of choice will have the option to send all of the ingredients and products required to prepare a recipe to an AmazonFresh shopping cart for same day or next day delivery.
While Allrecipes has long incorporated grocery shopping functionality, including geo targeting, the partnership with AmazonFresh marks its first foray into e commerce.
Allrecipes will curate the food brands selected for each recipe ingredient, but consumers will have the option to substitute brands in their AmazonFresh cart.
“Our integration with Amazon will make it it easier for millions of home cooks to order all of the ingredients needed for dinner that night or for a weekly meal plan and have them delivered to their doorstep within hours,” said Jon Werther, Meredith National Media Group president. “We’re providing an unparalleled level of convenience, and making it that much easier to turn the food inspiration our audience sees on Allrecipes into reality.”
AmazonFresh operates in several markets around the country, although Amazon recently said it is eliminating service to certain areas.